DUTTA, Deep; DAS, CMA Dr. Samyabrata. How Heuristics Shape Investment Decisions: Survey Evidence from Indian Retail Investors. Journal of Academic Advancement, [S. l.], v. 4, n. 02, p. 73–85, 2025. DOI: 10.58574/jaa.2025.v4.i2.09. Disponível em: https://jaa.kbsaa.org/index.php/j/article/view/88. Acesso em: 8 dec. 2025.