An Analysis of the Variables Influencing Individual Investors' Decisions to Invest in Kolkata City

Authors

  • Firdous A Research Scholar (Ph. D - JRF), Dept. of Commerce, University of Calcutta, Kolkata, India
  • Ahmed S Research Scholar (Ph. D - JRF), Dept. of Commerce, University of Calcutta, Kolkata, India

Keywords:

Capital Market, Investment Decision, Investors’ Behaviour, Behavioural Finance

Abstract

The study explores factors influencing investors' decisions to invest with Primary Data using structured questionnaires. A sample of 100 investors was selected, with retail investors as the dependent variable and risk tolerance, expected returns, market movement, investment knowledge, dividend declaration, speculation, and capital appreciations as the independent variables. Descriptive and Factor Analysis were used for examination purposes. The findings reveal the relationship between the Regress and Regressor variables, which will be useful to AMCs, brokers, financial advisors, potential investors, and academicians.

References

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Published

2024-05-02

How to Cite

Firdous, A., & Ahmed, S. (2024). An Analysis of the Variables Influencing Individual Investors’ Decisions to Invest in Kolkata City. Journal of Academic Advancement, 2(02), 66–74. Retrieved from https://jaa.kbsaa.org/index.php/j/article/view/34

Issue

Vol. 2 No. 02 (2023): Jul-Dec

Section

Research Articles

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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Journal of Academic Advancement' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.