Sustainovation: Nurturing Sustainable Entrepreneurship for a Greener Future

Abstract

This abstract underscores the dynamic and evolving nature of Sustainopreneurship, as Entrepreneurs and researchers alike explore innovative pathways to address global sustainability challenges while building successful, socially responsible businesses. Our findings are based on case studies, interviews, and general research. The results revealed which industries employ sustainable innovations and how effective they are, along with other industries that could employ them but haven’t done so yet. Our study also focuses on how these sustainable innovations impact the economy and environment. The policy lesson from the findings shows the framework that sustainable entrepreneurship has a massive impact on the environment and economic sustainability. Therefore, the study recommends opportunities such as Green Building, Green Financing, Sustainable Agriculture and recycling. that have been created by the degrading environment in India that should be adopted to boost sustainable economic development. Through a case study, our study sheds light upon the obstacles to Sustainopreneurship and recommends measures to overcome them. In conclusion, we look at the future scope of Sustainopreneurship and suggest ways through which it could help society.