The Next Frontier: Exploring AI-Driven Business Strategic Decision Making

Authors

  • Roongta J Former Postgraduate Student, Postgraduate and Research Dept of Commerce, St. Xavier's College (Autonomous), Kolkata, India
  • Roongta J Student, Dept of Commerce (Morning), St. Xavier's College (Autonomous), Kolkata, India

Keywords:

Artificial Intelligence, Business Strategies, Organizational Performance, Strategic Decision-Making

Abstract

Strategic decision-making counts to be the foundation of existence and future orientation of a business. With the onset of inducement of Artificial Intelligence (AI) across varied functionality domains of a business, it has turned out to be a transformative force which holds immense potential of reshaping the contemporary business landscape. Driving innovation and efficiency, AI-driven strategic decision-making in businesses, is exerting influence on various organizational parameters and decision domains. A comprehensive study was undertaken to explore the significant role of AI in enhancing decision accuracy, efficiency, and competitiveness. Key findings reveal a diverse representation of respondents across age groups, genders, and employment designations, reflecting the broad applicability of AI-driven decision-making across organizational hierarchies and sectors. Descriptive statistics showcase a strong performance in decision-making and risk management, while inferential statistics and correlation analysis affirm the significant influence of AI across four major business domains as proposed via a comprehensive model in this research. The study offers practical recommendations for effectively exploiting the superiority of AI through comprehensive training programs, clear ethical guidelines, and strengthened data governance practices amongst others. This research contributes to advancing academic knowledge and providing actionable insights for managers and policymakers seeking to capitalize on AI-driven strategic decision-making in the digital age.

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Published

2024-07-25

How to Cite

Roongta, J., & Roongta, J. (2024). The Next Frontier: Exploring AI-Driven Business Strategic Decision Making. Journal of Academic Advancement, 3(01), 50–60. Retrieved from https://jaa.kbsaa.org/index.php/j/article/view/43

Issue

Vol. 3 No. 01 (2024): Jan-Jun

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Journal of Academic Advancement' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.