A Study on Green Banking Services of Commercial Banks and Customer Awareness in West Bengal

Abstract

The possible loss of vegetation due to a substantial increase in air pollutants may go unnoticed as we confront the challenges of globalisation in the twenty-first century. This could give rise to the idea of ‘green banking,’ which might be crucial for incorporating developments in technology, improving operational efficiency, and altering customer behaviour in the banking industry. It might also be applied as a means of promoting environmentally conscious conduct and lowering the carbon footprints associated with financial activity. While banking activities don't directly impact the environment, they have a significant impact on customers. For this reason, banks need to advocate for environmentally friendly products, procedures, and technology in order to significantly lower their carbon footprint. One example of the same is the launch of environmentally friendly goods and services, like online, mobile, ATM, and credit card banking. Banks that use paperless banking practices can reduce their carbon footprints. Based on research of over 20 literature, the current study aims to enumerate the advantages of green banking and may assess customer knowledge, familiarity, awareness, and potential problems connected with such implementation.