Zero-Waste Lifestyle in India: A Study on Consumer’s Standpoint

Authors

  • Saha J Student, Department of Commerce (Evening) St. Xavier’s College (Autonomous), Kolkata
  • Nath S Assistant Professor, Dept. of Commerce, (Evening), St. Xavier’s College (Autonomous), Kolkata

Keywords:

Zero-waste, Waste Management, Circular Economy, Consumer Perspective on zero-waste living.

Abstract

In recent years, the global waste problem has taken a massive toll on the ecology of the earth. The philosophy of zero waste treats it as a misallocated resource that can be circled back into the production or consumption process. This paper aims to study consumers' perception in metropolitan cities in India toward a zero-waste lifestyle and management. The study investigates the change in consumer perspective from the conventional way of waste disposal to the newer and more sustainable way of life. Data from 314 consumers residing in metropolitan cities in India were collected to study their attitude towards zero-waste.

References

G. Romano, A. Rapposelli, L. Marrucci (2019). Improving waste production and recycling through zero-waste strategy and privatization: An empirical investigation. Resources, Conservation and Recycling, 146, 256 -263. https://doi.org/10.1016/j.resconrec.2019.03.030

J.J. Kineman, D. Anand (2015). Roots of sustainability in Ancient India. Proceedings of the 58th meeting of ISSS, Washington Dc, USA.

J. Korhonen, A. Honkasalo, J. Seppala (2018). Circular Economy: The Concept and its Limitations. Ecological Economics, 143, 37-46. https://doi.org/10.1016/j.ecolecon.2017.06.041

P. Eichholtz, N. Kok, J.M. Quigley (2013). The Economics of Green Building. The review of Economics and Statistics, 95 (1), 50-63. DOI: 10.1162/REST_a_00291

Q. Song, J. Li, Zeng (2015). Minimising the increased solid waste through zero waste strategy. Journal of Cleaner Productions, 104, 199-210. https://doi.org/10.1016/j.jclepro.2014.08.027

R. Sharma, N. Aggarwal, S. Kumar (2014). Ecological Sustainability in India through the Ages. International Research Journal of Environmental Sciences, 3 (1), 70-73.

S. Singh, S. Ramakrishna, M.K. Gupta (2017). Towards zero-waste manufacturing: A multidisciplinary review. Journal of Cleaner Production, 168, 1230-1243. https://doi.org/10.1016/j.jclepro.2017.09.108

Shilpa Pradeep’s article ‘sustainable lessons from ancient India’ (2020). https://www.valuearth.com/sustainability-lessons-from-ancient-india/. Last accessed on 20th February 2022.

Stephen Ashkin ‘Cradle to Grave vs Cradle to Cradle’. https://www.cleanlink.com/cp/article/Cradle-To-Grave-Vs-Cradle-To-Cradle--9277. Last accessed on 20th February 2022.

TEDxTeen speaker Lauren Singer ‘Why I live a zero-waste life.’ https://www.youtube.com/watch?v=pF72px2R3Hg&t=123s. Last accessed on 2nd March 2022.

Downloads

Published

2024-05-02

How to Cite

Saha, J., & Nath, S. (2024). Zero-Waste Lifestyle in India: A Study on Consumer’s Standpoint . Journal of Academic Advancement, 1(02), 38–48. Retrieved from https://jaa.kbsaa.org/index.php/j/article/view/9

Issue

Vol. 1 No. 02 (2022): Jul-Dec

Section

Research Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Research Articles in 'Journal of Academic Advancement' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.