Factors Influencing Marine Fish Marketing Distribution Channels in Kakdwip Areas of West Bengal: A Study
Keywords:
Marine Fish Marketing, Distribution Channels, Coastal Community, LivelihoodAbstract
Marine fishing is the dominant occupation of the coastal community. Marine fishing is an important livelihood for the people who live in the coastal areas. Marine fishing provides job opportunities, food assurance and livelihood for the coastal communities. As the fish is a perishable item, the fish marketing distribution channel plays a crucial role in delivering the fish to consumers. Marine fish marketing distribution channels are important to determine the price of the fish and fish products. For profit generation, it is needed to focus on the distribution channels in marine fish marketing. As the marine fish marketing system is an unorganised sector, various factors influence the marine fish marketing distribution channels.
The study was conducted in the Kakdwip area of West Bengal. The study has been conducted to find out the factors that influence the marine fish marketing distribution channels in the various marine fish markets in the coastal Kakdwip areas. The study also tries to identify the intermediaries who are involved in the distribution channels in the marine fish marketing in the Kakdwip areas of West Bengal. To maximise the profit and minimise the cost, it is crucial to organise the marine fish marketing distribution channels. For customer satisfaction, it is needed to maintain proper distribution channels by identifying the factors influencing marine fish marketing distribution channels.
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