A Study on the Impact of COVID-19 on the EDTECH Industry

Abstract

According to statistics, in spite of massive disruption caused by COVID-19 to various sectors, EdTech managed to survive and accelerate its growth because of the sectoral lockdown imposed. As WHO announced it as a pandemic outbreak, the whole education system went upside down and compelled educators as well as students to shift to online based learning immediately. Studies have revealed that a commendable 26% increase in user visits have been seen in the overall sector. Moreover, some firms have even recorded a 100% month-on-month growth in paid users and growth in traffic by 50% during the global pandemic. The present study aims at measuring and analyzing the impact of COVID-19 on the Indian EdTech industry specially with reference to K-12 and higher education in terms of traffic share, enrolment, job creation, revenue generation, affordability, accessibility, funding, introduction of new product lines and other variables, with the hypothesis that as the pandemic has disrupted traditional methods of education, the Online learning industry would see an unprecedented growth. The tech solutions kept flowing knowledge to over 300 million students in the country. It also provides an elaborate discussion about the challenges the industry is facing and its future scope in India.