A Study of Factors Affecting the Investment Behaviour of Individuals: A Systematic Literature Review
Keywords:
Investment Behaviour, Cognitive Biases, Personality Traits, Digital Skills, Financial LiteracyAbstract
The important process of making financial decisions is influenced by a variety of variables that vary from individual to individual. Investors do not necessarily make reasonable decisions because their personality traits, emotional biases, cognitive biases all play a big part in decision-making process. This article aims to perform an in-depth review of researches on Investment behaviour and factors affecting it that has been published in the last 22 years. This paper elucidates the impact of some common factors which impact the Investors’ decision-making process. Accordingly, systematic literature review is conducted for this research. Only peer-reviewed journal articles from well-known databases are considered for the literature review, which also identifies gaps in earlier research and develops a conceptual model.
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