The Unfolding Landscape of Facebook Marketing: Hurdles and Prospects
DOI:
https://doi.org/10.58574/jaa.2025.v4.i2.07Keywords:
Facebook, vendors, shoppers, challenges, promotionAbstract
Abstract
The emergence of Facebook as a marketing manifesto has created contemporary opportunities for businesses to expand their target audiences. For vocations, Facebook is an ambiguous thing. At one finger print, it puts forward unparalleled golden opportunities to interrelation with the customers, in contrast, it presents a multitude of confrontations that can leave even the most seasoned marketers feeling, in addition to being annoying, frustrated, and overwhelmed. However, FB vendors also face numerous confront inclusive of algorithm swaps, advertising regulations, and shoppers’ behaviour.
This study delves into the world of Facebook marketing, exploring the real-life provocation faced by the business executive and the grand design used them overcome these. This manuscript aims through a succession of case studies to examine the impact of these hurdles on marketing strategies, women’s vendors’ state of mind & customers' behaviour in relation to them. The findings provide insights into the complexities of Facebook marketing and uncover pragmatic recommendations for women entrepreneurs look round for to navigate these challenges and optimise their Facebook marketing efforts.
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Copyright (c) 2025 Bandana Sinha
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Research Articles in 'Journal of Academic Advancement' are Open Access articles published under the Creative Commons CC BY License Creative Commons Attribution 4.0 International License http://creativecommons.org/licenses/by/4.0/. This license allows you to share – copy and redistribute the material in any medium or format. Adapt – remix, transform, and build upon the material for any purpose, even commercially.
